Peter Osborne

Features Writer

Meet Peter Osborne, our Curiosity Coach who has asked millions of questions over the years. As an award-winning business writer and editor, Peter cuts through “Brand Garbage” with journalistic precision, liberating the authentic value that’s being obscured by inconsistent, outdated messaging. Peter brings a unique reporter’s mindset to brand positioning—quickly identifying the weak points in current messaging and creating crystal clear communications that drive measurable business results.

Unlike typical consultants who often add layers of complexity, Peter applies his “Communications Windex” methodology to eliminate confusion and polish messaging until it shines with clarity, consistency, and strategic intent. He specializes in transforming clients who have outgrown their current messaging and need strategic repositioning to accurately reflect their evolved value. This particularly applies to organizations and executives, 50+ professionals struggling to find work after a layoff, or recent graduates struggling to compete for their first jobs against layoff victims with 3-5 years of professional experience (Parent Alert if your child is moving home and confused about next steps).

As a RestlessUrban Explorer, Peter’s curiosity is taking him on a journey to recapture joy (starting with his recurring belief that this is finally the year for his beloved Buffalo Bills), Join him as he shares his adventures and learns from others what they’re doing to get their mojo back (or keep it as the kids leave the nest).

Learn more at Friction Free Communications or connect with him via the links in the profile.