A bold new shopping experience just for you

The marketplace I wish existed when I turned 50 is now here

Hello, my name is Andrew Bowins, and I am the founder and publisher of RestlessUrban.

Turning 50 didn’t mark the beginning of a slowdown for me. In fact, it sparked a new chapter filled with clarity, curiosity, and a deep desire to live life fully and more intentionally. I was entering a phase of life where I felt more grounded, more honest about what mattered, and more focused on how I wanted to spend my time. But as I moved through that transition, I noticed something missing.

I would browse online, looking for products and services that aligned with how I was living now—healthier, more thoughtfully, and with a stronger sense of self. What I found instead were options that didn’t reflect me at all. And for that matter, the vibrant adults of my generation at all. Options that were outdated or trying too hard to be trendy. They didn’t speak to the values and interests of someone entering one of the most exciting and self-aware stages of life. That gap didn’t feel like a dead end. It felt like an invitation. If the marketplace didn’t exist, why not build it?

Welcome to the RestlessUrban Marketplace

That’s why I created the RestlessUrban Marketplace, and today, I’m proud to provide a sneak peek at what’s in store for our community. This new space is the latest extension of RestlessUrban, the platform I founded to bring together our generation to curiously explore the possibilities of living healthy and well at 50 and beyond. The Marketplace takes that mission one step further. It’s a curated experience designed for adults who are still growing, still exploring, and determined to live a rich and exciting life filled with purpose, wellbeing and adventure.

This isn’t just an online store. It’s a space where everything is selected and curated with care. Each product, brand, and experience is chosen to support how we really live. When I started building the Marketplace, I knew I didn’t want it to be about trends or passing fads. I wanted it to be about meaning. Whether it’s a wellness tool, a great travel bag, a piece of art, or an item that helps simplify your day, each product tells a story of intentional living.

Curated collections designed for you

The Marketplace is organized into six categories that reflect the rhythms of this life stage. There are Wellness Essentials that support both physical and mental health. We offer Fashion Staples that feel comfortable and confident without trying too hard. You’ll find Travel Gear and Experiences for those ready to explore again, as well as Creative Tools to revisit old passions or start something new. We’re also offering Restorative Retreats for those who want to pause and recharge, and Smart Technology that enhances life without adding unnecessary complexity.

What makes this Marketplace truly different is how we’ve built it. Everything has been reviewed and tested by real people in our community. Every item you see has earned its place. We don’t want to overwhelm you with choices. We want to present thoughtful options that make sense for how you live. If something doesn’t serve a real purpose or meet our standards, it doesn’t make the cut.

Partnerships built on shared values

We’ve also taken great care in choosing the partners we work with. These are brands that share our values and speak to our audience with respect. They understand that adults over 50 are not looking for gimmicks or generalizations. We want products that reflect the richness of our lives and the choices we’ve earned the freedom to make.

Our first collection arrives this Fall

Our first seasonal collection will launch in Fall 2025. It’s a curated collection of products, services and experiences designed to help you embrace the notion that, “life begins at 50” and “this is your time”.

We’ll repeat this approach each season and present thoughtful collections shaped by what’s happening in our lives, not just what’s trending online. You can expect the unexpected matched with offerings that support your goals, your routines, and your moments of joy, big and small.

A personal vision is now a reality

This marketplace means a lot to me, not just because it fills a gap, but because it’s personal. I built it because I wanted it in my own life. I wanted a space that saw me, that respected where I was going, and that offered real, useful tools to help me get there. Now I’m offering that space to you.

Whether you’re planning your next trip, seeking out better health tools, simplifying your home, or exploring a creative spark, I hope you’ll find something here that makes life feel a little more aligned. But more than anything, I hope you feel seen.

The RestlessUrban Marketplace is for you. The first full collection arrives this fall. I can’t wait for you to explore and discover what we’ve created and to join us as we redefine what it means to live well after 50.

This isn’t the end of something old. It’s the beginning of something spectacular.

This is our time.